YouTubers have to declare ads. Why doesn't anyone else?

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
SEtoos declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro


  1. Tom Scott

    Tom Scott26 dagar sedan

    "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, SEtoos titles have to be short and catchy!

  2. Niels De Stickere

    Niels De StickereTimme sedan

    @Bonjour i ....... . . Oi .u .i O Kiui.iii Ii I I U U Q I I Y I

  3. Niels De Stickere

    Niels De Stickere2 timmar sedan

    @Bonjour . . E . U Y .

  4. Frederic Wielinger

    Frederic WielingerDag sedan

    Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement

  5. Mr Kiyoshi

    Mr Kiyoshi4 dagar sedan

    You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact SEtoos that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.

  6. 95rav

    95rav5 dagar sedan

    The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.

  7. djredrover

    djredrover5 timmar sedan

    i feel like this guys voice doesn't match his face.

  8. CroydonVlogs

    CroydonVlogs6 timmar sedan

    This video was Sponsored by the white cliffs of Dover

  9. Khaltazar

    Khaltazar7 timmar sedan

    I see lots of SEtoos channels being sponsored not ever declaring it. No mention of the sponsor in their thumbnail, title, description, video, or audio. Those channels have over a million subscribers each. SEtoos plays favorites for sure. Meanwhile channels that accidentally forget to add that the video was sponsored one time get punished harshly, but those that never declare it are fine.

  10. A Spooky Child The Kneecap King

    A Spooky Child The Kneecap King8 timmar sedan

    "Is this an advert?" _TurboTax ad plays_ Never change, Tom

  11. FalcoGer

    FalcoGer9 timmar sedan

    Wow... that was... amazingly accurate xD

  12. Ahmed Matsuura

    Ahmed Matsuura12 timmar sedan

    Your voice sounds exactly like Mehdi Hasan


    NYANUAR14 timmar sedan

    20:03 what you all came for

  14. Hat to a kitten

    Hat to a kitten14 timmar sedan

    Even you made a joke about asbestos, you should be careful of how stupid humankind is. Maybe someone clips out the part and use it as away to troll people and some poor family goes there and gets sick. You could be hold accountable. Like how many stand up comedians repeat the frase "It is a joke" because a person will rather blame someone else instead of realizing it was thier own fault. Remember that someone might find this really offensiv in 10 years or maybe tomorrow and will try to end your creative way to explain how stuff works. And that is why you have these obvious This is an ad or sponser stuff. Anyway keep up the entertaining , you are doing it well

  15. mochi lochi

    mochi lochi19 timmar sedan

    i got an ad of a dude talking about a product and i thought that was part of the video

  16. neondroolz

    neondroolz19 timmar sedan

    jeez i love reaction channel tom

  17. RedXWasHere

    RedXWasHere19 timmar sedan

    Wait broadcast television can't curse between 6a to 10p? So that's why the political news channels are boring

  18. soulmin

    soulmin20 timmar sedan

    this video is not sponsor by raid shadow legends

  19. May Nyan

    May Nyan21 timme sedan

    Americans really just think saying brand names is humour?

  20. OhNoNotFrank

    OhNoNotFrankDag sedan

    Play with the same rules? Journalists, reporters, musicians, influencers, reality-tv stars, Disney, actors... all the same rules? Bad idea.

  21. Joris Geleijns

    Joris GeleijnsDag sedan

    did you know that bad guys in movies never have I-phones cause it looks bad?

  22. Beamy Breezy

    Beamy BreezyDag sedan

    no visible ads

  23. Lamarr The Headcrab

    Lamarr The HeadcrabDag sedan

    This video: exists Verified SEtoosrs: allow us to introduce ourselves

  24. Andy Pollard

    Andy PollardDag sedan

    One of the best you have done. Imoo. How do you managed to explain this so easy. 👍

  25. Bilal Ahmed

    Bilal AhmedDag sedan

    The sore reindeer initially correct because bush conspicuously drown down a big otter. observant, frequent stretch

  26. A. Jay

    A. JayDag sedan

    That's how economic slaves are treated in all aspects of life.

  27. EvelynNdenial

    EvelynNdenialDag sedan

    how much money does the industry have to bribe politicians is the difference. are you a millionaire? no? so you have to declare your ads.

  28. Skorp

    SkorpDag sedan

    Yep, we Germany don't have as much advertisement problems. Except for politics... xD A working lobby register is currently under discussion :)

  29. Lucy

    LucyDag sedan

    My god I want a subway now

  30. Chill Bro

    Chill BroDag sedan

    If 0 is the perfect number, America is at 10 moving towards 0, Britain is at -10 moving towards 0. We want similar things but are working towards the middle from separate directions.

  31. GlitterBot 5000

    GlitterBot 5000Dag sedan

    I hate how I'm always trying to me sold something I hate jt

  32. Frazer Kirkman

    Frazer KirkmanDag sedan

    Are the white cliffs of dover product placement while talking about the strengths of living in the UK?

  33. Max Albertson

    Max AlbertsonDag sedan

    “It’s time to play is this an adver-“ “USAA!!!”

  34. Peter Marsella

    Peter MarsellaDag sedan

    Idk why but "if this glamorizes vaping, I have failed" is so funny to me

  35. Mirjan Bouma

    Mirjan Bouma11 timmar sedan

    Same 😂

  36. Robbie B.

    Robbie B.Dag sedan

    Tom Scott is a very ethical AI.

  37. Frederic Wielinger

    Frederic WielingerDag sedan

    Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement

  38. TheKamiBunny

    TheKamiBunnyDag sedan

    Wait wait. If you post a music video with product placement then does it fall under FTV guidance for ad placement?

  39. Neltharak Arudin

    Neltharak ArudinDag sedan

    Wow, that was a great video, but before we get to my comment, have you heard about Raid : Shadow legends

  40. Thomas Caswell

    Thomas CaswellDag sedan

    that react video was amazing

  41. Jānis

    JānisDag sedan

    FYI in several countries in EU this has been adressed and now in TV series and movies at the moment where product placement happens need to showe specialized message ("product placement" etc.).

  42. OOD2021

    OOD2021Dag sedan

    In some countries tv series have to declare there is product placement for example

  43. j g

    j gDag sedan

    Another case of lawyers destroying society.

  44. Big Tricky

    Big TrickyDag sedan

    nice video, cleared up a lot of what i thought on this

  45. SeRgEaNt RaNdOm

    SeRgEaNt RaNdOmDag sedan

    Liked the video as soon as Tom ripped into SEtoosrs that promote predatory mobile games

  46. Burken Productions

    Burken ProductionsDag sedan

    This video made me unsubscribe.

  47. Sheng He

    Sheng HeDag sedan

    I watch Techmoan and VWestlife and they review electronic devices. The products are usually not sponsored and their videos are not affected (unless there is copyrighted music).

  48. Uki Malefu

    Uki MalefuDag sedan

    This comment is NOT sponsored, and it should be. Because I'm broke AF

  49. Shawn P

    Shawn PDag sedan

    TV is SO Boomer!

  50. Cryptix FTW

    Cryptix FTWDag sedan

    yes, but they don't have to do it at the beginning of their video, they can get to the point if they want to and save their ads for the end, or else they look like they are just doing it for the ad sponsors and not for their viewers at all

  51. John Nugent

    John NugentDag sedan

    The elegant pin preclinically amuse because ounce consequentially curve beside a fortunate mine. noxious, caring turnover

  52. jp kellerman

    jp kellermanDag sedan

    Interesting how subtle placements can effect sales. This was clearly not a advert for subway yet I saw that one bit and am now hungry for a sub :)

  53. bowen voowy

    bowen voowy2 dagar sedan

    "Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?

  54. walter soares

    walter soares2 dagar sedan

    Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.

  55. bowen voowy

    bowen voowy2 dagar sedan

    Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.

  56. James NotmyLastName

    James NotmyLastName2 dagar sedan

    thank you for leaving the vape choke in.

  57. MrGermandeutsch

    MrGermandeutsch2 dagar sedan

    "Don't vape, kids" -Tom Scott, 2021 (colourized)

  58. dsp4

    dsp42 dagar sedan

    9:37 Did Apple pay you to say that?

  59. MultiCappie

    MultiCappie2 dagar sedan

    Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.

  60. Oli Minion

    Oli Minion2 dagar sedan

    ill be honest this is probably my favorite episode yet.

  61. Thomasina Feucht

    Thomasina Feucht2 dagar sedan

    The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday

  62. Lil Rick

    Lil Rick2 dagar sedan

    Liked instantly after that amazing top satire at the beginning -- just top tier

  63. Petter Källman

    Petter Källman2 dagar sedan

    Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.

  64. B A

    B A2 dagar sedan

    Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways

  65. negomistar

    negomistar2 dagar sedan

    Tom, why is your greenscreen Evan Edinger's bedroom?

  66. Thick_propheT

    Thick_propheT2 dagar sedan

    I think inciting imminent lawless action might actually be protected now

  67. B A

    B A2 dagar sedan

    Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one

  68. épinards & caramel

    épinards & caramel2 dagar sedan

    12:28 Your gameshow ideas are getting weird! 😀

  69. épinards & caramel

    épinards & caramel2 dagar sedan

    9:54 Ouch, that burn. To be fair the clip is ridiculous.

  70. LagavulinMTG

    LagavulinMTG2 dagar sedan

    We need sponsored content to be 100% banned from SEtoos/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.

  71. MrGermandeutsch

    MrGermandeutsch2 dagar sedan

    *_Oh dear_* I love how the majority of the comments talk about the Ads that appeared at a very specific part.

  72. LagavulinMTG

    LagavulinMTG2 dagar sedan

    I wish the BBC and American had rules like that today... I can't stand brand control...

  73. Bille994

    Bille9942 dagar sedan

    They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha

  74. Wendy G

    Wendy G2 dagar sedan

    How's about just always assume you're being advertised to.

  75. Gibbon 27

    Gibbon 272 dagar sedan

    11:41 *COUGH*

  76. SZ3R0

    SZ3R02 dagar sedan

    Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)

  77. Locke Pinder

    Locke Pinder2 dagar sedan

    I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!

  78. A Spooky Child The Kneecap King

    A Spooky Child The Kneecap King8 timmar sedan

    I looked for it too, and I'm sad to say that I don't think that Asbestos Land actually exists

  79. Misanthropic Servitor of Mars

    Misanthropic Servitor of Mars2 dagar sedan

    The best ads on SEtoos are when the creator does a creative ad while subtly insulting the sponsorship.

  80. Pilbo Mags

    Pilbo Mags2 dagar sedan

    Sounds like a YOU problem

  81. 김경호

    김경호2 dagar sedan

    The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale

  82. Nerd_ Guy_Lol

    Nerd_ Guy_Lol2 dagar sedan

    Never thought I’d see gucci gang in a tom scott video

  83. stephen hartley

    stephen hartley2 dagar sedan

    theres a law for the rich and a law for the poor

  84. onee

    onee2 dagar sedan

    What you're saying depends on the country. It's not just SEtoos. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.

  85. Unimportant Account

    Unimportant Account2 dagar sedan

    lmao lorraine's tax evasion

  86. Christophe Beaulieu

    Christophe Beaulieu2 dagar sedan

    I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho

  87. Osama Ali

    Osama Ali2 dagar sedan


  88. majestic

    majestic2 dagar sedan

    The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk

  89. Majed Marji

    Majed Marji2 dagar sedan

    The angry person intralysosomally print because cloth family found but a embarrassed pamphlet. accidental, boring mechanic

  90. KingIsulgard

    KingIsulgard2 dagar sedan

    There was an ad before this video.

  91. Sarato

    Sarato2 dagar sedan

    Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.

  92. Caerys Nyx

    Caerys Nyx2 dagar sedan

    “Disguised Gambling Game” yes xD

  93. jon sacbibit

    jon sacbibit2 dagar sedan

    i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.

  94. Jamie_JD

    Jamie_JD2 dagar sedan

    Tom being off centre is so powerful

  95. Butter Bitch

    Butter Bitch2 dagar sedan

    I disagree with one point that the viewer won’t be able to discern between a paid name drop or a natural one. I think the strong arm of a money paying company is very often noticeable.

  96. JOZOPO

    JOZOPO3 dagar sedan

    2k dislikes dang you guys really dont like vaping

  97. mat

    mat3 dagar sedan

    One thing that still confuses me to this day was those "viral video advertisements," those videos that was obviously set up to be a video with a lot of sharability and then at the end it would turn out to be an ad for some movie that was coming out. To me they always seemed kinda malicious since despite it being obvious it was an ad by the end, during the video you would have no idea you would be advertised to since most people wouldn't expect a viral video to be and advertisement, since the nature of youtube videos isn't the same as a movie or television show. I don't know if anyone else ever felt that way, and I personally haven't seen any of them in a while so perhaps something was done about it in some way, they just always stood out to me as a shorta sketchy way to advertise

  98. 「CELLO KID」

    「CELLO KID」3 dagar sedan

    Tom's becoming old

  99. Molly Eck

    Molly Eck3 dagar sedan

    It’s time to play is this an advert **ad plays***

  100. Msuni

    Msuni3 dagar sedan

    SEtoosrs have to make it clear that a video is sponsored but do they need to do the same if they are uploading part of their livestream if the livestream is sponsored as well?

  101. hen ko

    hen ko3 dagar sedan

    The BBC are always advertis

  102. Punished_

    Punished_3 dagar sedan

    The difference is they're big, your small.

  103. hen ko

    hen ko3 dagar sedan

    "It's time to play, Is This an Adver-" ad plays from paramount+ saying "This is Paramount+"

  104. Frostbyt3z Gaming

    Frostbyt3z Gaming3 dagar sedan

    the words 'probably isn't' shouldn't exist in rules.

  105. Keness

    Keness3 dagar sedan

    why em see ay?

  106. Toad Boy

    Toad Boy3 dagar sedan

    We should just have no regulations

  107. theshadowknows

    theshadowknows3 dagar sedan

    Fantastic content.

  108. David Fisher

    David Fisher3 dagar sedan

    Are you advertising that we should visit that gorgeous beach in the background? I wasn't sure if it wasn't an advert by a local tourism company / government agency wanting to make some money on tourist as Covid restrictions are lifted. Can you please be more clear in your video? The product placement however seemed very clear to be sarcastic jabs at the system in place.

  109. Mak Yuki

    Mak Yuki3 dagar sedan

    "Is this an ad?" *SEtoos plays ad*

  110. Vijay Parthasarathy

    Vijay Parthasarathy3 dagar sedan

    Hiya Tom! Talking about the music videos you showed, why don’t the artists put a disclaimer about the ads/product placements when uploading the same exact song video to SEtoos? Or do they do it??