YouTubers have to declare ads. Why doesn't anyone else?
Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
đ„đ„ CREDITS đ„đ„
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
Dubbing mixer GRAHAM HAERTHER
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
Filmed safely: www.tomscott.com/safe/
© Pad 26 Limited MMXXI
đđ SOURCES đđ
đ” PAYMENT AND CONTROL
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
âïž YOU HAVE TO DECLARE IT
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: setoos.info/name/qXqVnZmGhZiuoZ4/video
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencerâs Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTCâs Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
SEtoos declaration: support.google.com/youtube/answer/154235
â NO-ONE ELSE HAS TO DECLARE IT
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
đą WE'RE GOING TO DISNEY WORLD
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
đșđž THE LAND OF THE FREE đșđž
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
đ CHAPTERS đ
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro
Kommentarer
© 2010-2021 SEtoos Online video
Tom Scott26 dagar sedan
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, SEtoos titles have to be short and catchy!
Niels De StickereTimme sedan
@Bonjour i ....... . . Oi .u .i O Kiui.iii Ii I I U U Q I I Y I
Niels De Stickere2 timmar sedan
@Bonjour . . E . U Y .
Frederic WielingerDag sedan
Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement
Mr Kiyoshi4 dagar sedan
Youâre so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So thatâs your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact SEtoos that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.
95rav5 dagar sedan
The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.
djredrover5 timmar sedan
i feel like this guys voice doesn't match his face.
CroydonVlogs6 timmar sedan
This video was Sponsored by the white cliffs of Dover
Khaltazar7 timmar sedan
I see lots of SEtoos channels being sponsored not ever declaring it. No mention of the sponsor in their thumbnail, title, description, video, or audio. Those channels have over a million subscribers each. SEtoos plays favorites for sure. Meanwhile channels that accidentally forget to add that the video was sponsored one time get punished harshly, but those that never declare it are fine.
A Spooky Child The Kneecap King8 timmar sedan
"Is this an advert?" _TurboTax ad plays_ Never change, Tom
FalcoGer9 timmar sedan
Wow... that was... amazingly accurate xD
Ahmed Matsuura12 timmar sedan
Your voice sounds exactly like Mehdi Hasan
NYANUAR14 timmar sedan
20:03 what you all came for
Hat to a kitten14 timmar sedan
Even you made a joke about asbestos, you should be careful of how stupid humankind is. Maybe someone clips out the part and use it as away to troll people and some poor family goes there and gets sick. You could be hold accountable. Like how many stand up comedians repeat the frase "It is a joke" because a person will rather blame someone else instead of realizing it was thier own fault. Remember that someone might find this really offensiv in 10 years or maybe tomorrow and will try to end your creative way to explain how stuff works. And that is why you have these obvious This is an ad or sponser stuff. Anyway keep up the entertaining , you are doing it well
mochi lochi19 timmar sedan
i got an ad of a dude talking about a product and i thought that was part of the video
neondroolz19 timmar sedan
jeez i love reaction channel tom
RedXWasHere19 timmar sedan
Wait broadcast television can't curse between 6a to 10p? So that's why the political news channels are boring
soulmin20 timmar sedan
this video is not sponsor by raid shadow legends
May Nyan21 timme sedan
Americans really just think saying brand names is humour?
OhNoNotFrankDag sedan
Play with the same rules? Journalists, reporters, musicians, influencers, reality-tv stars, Disney, actors... all the same rules? Bad idea.
Joris GeleijnsDag sedan
did you know that bad guys in movies never have I-phones cause it looks bad?
Beamy BreezyDag sedan
no visible ads
Lamarr The HeadcrabDag sedan
This video: exists Verified SEtoosrs: allow us to introduce ourselves
Andy PollardDag sedan
One of the best you have done. Imoo. How do you managed to explain this so easy. đ
Bilal AhmedDag sedan
The sore reindeer initially correct because bush conspicuously drown down a big otter. observant, frequent stretch
A. JayDag sedan
That's how economic slaves are treated in all aspects of life.
EvelynNdenialDag sedan
how much money does the industry have to bribe politicians is the difference. are you a millionaire? no? so you have to declare your ads.
SkorpDag sedan
Yep, we Germany don't have as much advertisement problems. Except for politics... xD A working lobby register is currently under discussion :)
LucyDag sedan
My god I want a subway now
Chill BroDag sedan
If 0 is the perfect number, America is at 10 moving towards 0, Britain is at -10 moving towards 0. We want similar things but are working towards the middle from separate directions.
GlitterBot 5000Dag sedan
I hate how I'm always trying to me sold something I hate jt
Frazer KirkmanDag sedan
Are the white cliffs of dover product placement while talking about the strengths of living in the UK?
Max AlbertsonDag sedan
âItâs time to play is this an adver-â âUSAA!!!â
Peter MarsellaDag sedan
Idk why but "if this glamorizes vaping, I have failed" is so funny to me
Mirjan Bouma11 timmar sedan
Same đ
Robbie B.Dag sedan
Tom Scott is a very ethical AI.
Frederic WielingerDag sedan
Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement
TheKamiBunnyDag sedan
Wait wait. If you post a music video with product placement then does it fall under FTV guidance for ad placement?
Neltharak ArudinDag sedan
Wow, that was a great video, but before we get to my comment, have you heard about Raid : Shadow legends
Thomas CaswellDag sedan
that react video was amazing
JÄnisDag sedan
FYI in several countries in EU this has been adressed and now in TV series and movies at the moment where product placement happens need to showe specialized message ("product placement" etc.).
OOD2021Dag sedan
In some countries tv series have to declare there is product placement for example
j gDag sedan
Another case of lawyers destroying society.
Big TrickyDag sedan
nice video, cleared up a lot of what i thought on this
SeRgEaNt RaNdOmDag sedan
Liked the video as soon as Tom ripped into SEtoosrs that promote predatory mobile games
Burken ProductionsDag sedan
This video made me unsubscribe.
Sheng HeDag sedan
I watch Techmoan and VWestlife and they review electronic devices. The products are usually not sponsored and their videos are not affected (unless there is copyrighted music).
Uki MalefuDag sedan
This comment is NOT sponsored, and it should be. Because I'm broke AF
Shawn PDag sedan
TV is SO Boomer!
Cryptix FTWDag sedan
yes, but they don't have to do it at the beginning of their video, they can get to the point if they want to and save their ads for the end, or else they look like they are just doing it for the ad sponsors and not for their viewers at all
John NugentDag sedan
The elegant pin preclinically amuse because ounce consequentially curve beside a fortunate mine. noxious, caring turnover
jp kellermanDag sedan
Interesting how subtle placements can effect sales. This was clearly not a advert for subway yet I saw that one bit and am now hungry for a sub :)
bowen voowy2 dagar sedan
"Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?
walter soares2 dagar sedan
Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, itâs a contract. If what you promised me didnât do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.
bowen voowy2 dagar sedan
Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.
James NotmyLastName2 dagar sedan
thank you for leaving the vape choke in.
MrGermandeutsch2 dagar sedan
"Don't vape, kids" -Tom Scott, 2021 (colourized)
dsp42 dagar sedan
9:37 Did Apple pay you to say that?
MultiCappie2 dagar sedan
Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.
Oli Minion2 dagar sedan
ill be honest this is probably my favorite episode yet.
Thomasina Feucht2 dagar sedan
The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday
Lil Rick2 dagar sedan
Liked instantly after that amazing top satire at the beginning -- just top tier
Petter KĂ€llman2 dagar sedan
Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.
B A2 dagar sedan
Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways
negomistar2 dagar sedan
Tom, why is your greenscreen Evan Edinger's bedroom?
Thick_propheT2 dagar sedan
I think inciting imminent lawless action might actually be protected now
B A2 dagar sedan
Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one
épinards & caramel2 dagar sedan
12:28 Your gameshow ideas are getting weird! đ
épinards & caramel2 dagar sedan
9:54 Ouch, that burn. To be fair the clip is ridiculous.
LagavulinMTG2 dagar sedan
We need sponsored content to be 100% banned from SEtoos/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.
MrGermandeutsch2 dagar sedan
*_Oh dear_* I love how the majority of the comments talk about the Ads that appeared at a very specific part.
LagavulinMTG2 dagar sedan
I wish the BBC and American had rules like that today... I can't stand brand control...
Bille9942 dagar sedan
They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha
Wendy G2 dagar sedan
How's about just always assume you're being advertised to.
Gibbon 272 dagar sedan
11:41 *COUGH*
SZ3R02 dagar sedan
Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)
Locke Pinder2 dagar sedan
I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!
A Spooky Child The Kneecap King8 timmar sedan
I looked for it too, and I'm sad to say that I don't think that Asbestos Land actually exists
Misanthropic Servitor of Mars2 dagar sedan
The best ads on SEtoos are when the creator does a creative ad while subtly insulting the sponsorship.
Pilbo Mags2 dagar sedan
Sounds like a YOU problem
êčêČœíž2 dagar sedan
The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale
Nerd_ Guy_Lol2 dagar sedan
Never thought Iâd see gucci gang in a tom scott video
stephen hartley2 dagar sedan
theres a law for the rich and a law for the poor
onee2 dagar sedan
What you're saying depends on the country. It's not just SEtoos. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.
Unimportant Account2 dagar sedan
lmao lorraine's tax evasion
Christophe Beaulieu2 dagar sedan
I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho
Osama Ali2 dagar sedan
THE INTRODUCTION OF DISGUISED GAMBLING GAME, was PHENOMENAL !! TOM you are PHENOMENAL
majestic2 dagar sedan
The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk
Majed Marji2 dagar sedan
The angry person intralysosomally print because cloth family found but a embarrassed pamphlet. accidental, boring mechanic
KingIsulgard2 dagar sedan
There was an ad before this video.
Sarato2 dagar sedan
Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.
Caerys Nyx2 dagar sedan
âDisguised Gambling Gameâ yes xD
jon sacbibit2 dagar sedan
i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.
Jamie_JD2 dagar sedan
Tom being off centre is so powerful
Butter Bitch2 dagar sedan
I disagree with one point that the viewer wonât be able to discern between a paid name drop or a natural one. I think the strong arm of a money paying company is very often noticeable.
JOZOPO3 dagar sedan
2k dislikes dang you guys really dont like vaping
mat3 dagar sedan
One thing that still confuses me to this day was those "viral video advertisements," those videos that was obviously set up to be a video with a lot of sharability and then at the end it would turn out to be an ad for some movie that was coming out. To me they always seemed kinda malicious since despite it being obvious it was an ad by the end, during the video you would have no idea you would be advertised to since most people wouldn't expect a viral video to be and advertisement, since the nature of youtube videos isn't the same as a movie or television show. I don't know if anyone else ever felt that way, and I personally haven't seen any of them in a while so perhaps something was done about it in some way, they just always stood out to me as a shorta sketchy way to advertise
ăCELLO KIDă3 dagar sedan
Tom's becoming old
Molly Eck3 dagar sedan
Itâs time to play is this an advert **ad plays***
Msuni3 dagar sedan
SEtoosrs have to make it clear that a video is sponsored but do they need to do the same if they are uploading part of their livestream if the livestream is sponsored as well?
hen ko3 dagar sedan
The BBC are always advertis
Punished_3 dagar sedan
The difference is they're big, your small.
hen ko3 dagar sedan
"It's time to play, Is This an Adver-" ad plays from paramount+ saying "This is Paramount+"
Frostbyt3z Gaming3 dagar sedan
the words 'probably isn't' shouldn't exist in rules.
Keness3 dagar sedan
why em see ay?
Toad Boy3 dagar sedan
We should just have no regulations
theshadowknows3 dagar sedan
Fantastic content.
David Fisher3 dagar sedan
Are you advertising that we should visit that gorgeous beach in the background? I wasn't sure if it wasn't an advert by a local tourism company / government agency wanting to make some money on tourist as Covid restrictions are lifted. Can you please be more clear in your video? The product placement however seemed very clear to be sarcastic jabs at the system in place.
Mak Yuki3 dagar sedan
"Is this an ad?" *SEtoos plays ad*
Vijay Parthasarathy3 dagar sedan
Hiya Tom! Talking about the music videos you showed, why donât the artists put a disclaimer about the ads/product placements when uploading the same exact song video to SEtoos? Or do they do it??